PRISM | The physical layers of infrastructure
A visual and content concept study explaining the physical setting of compute through four scales, from campus and server hall to facility detail.
Establish an ordered way to view infrastructure, giving the site, equipment space and supporting systems distinct explanatory roles. The imagery serves as conceptual illustration.
Begin at site scale
The campus view shows the relationship of buildings, circulation space and energy infrastructure within the frame. It gives the reader a spatial framework before the discussion moves into individual facilities.
Enter the space where computation takes place
The server-hall view narrows the focus to racks, aisles and service space. Its composition emphasises equipment within its environment, helping the content move from a broad perspective to operating conditions.
Use detail to explain supporting conditions
Power, cooling and maintenance access are facility topics that call for specific documentation. Detail imagery introduces these subjects, while the text states the scope of the discussion and the information still needed.
Connect the scales
The sequence moves through campus, server hall, facility detail and the overall relationship. PRISM develops this order as a content method for concept introductions, resource navigation and the opening of specialist conversations.
- 01Infrastructure narrative structure
- 02Four viewing scales and captions
- 03Connections between page content and specialist material
The next connection.
Make Value Visible.
Mercury is a company within BGX focused on AI-powered content and digital creativity. We combine creative direction, visual storytelling and AI production to create films, content and digital experiences for brands and businesses, making the value of products, brands and ideas understood, remembered and shared.
Explore the story
From campus to rack: understanding the physical layer of compute
The PRISM concept study uses different viewing scales to organise buildings, equipment space and supporting facilities into one coherent reading path.
Explore the storyThe physical detail of compute
Enter the physical scale of the computing environment through server rows, aisles and facility detail.
Explore the storyStart the next conversation with your objective.
Bring site material and the facility topics to explain, then define the most useful viewing sequence.
Discuss a project