Make Value Visible.
Mercury is a company within BGX focused on AI-powered content and digital creativity. We combine creative direction, visual storytelling and AI production to create films, content and digital experiences for brands and businesses, making the value of products, brands and ideas understood, remembered and shared.
Good expression begins with understanding.
A technology or business idea needs to explain the question it addresses and the expertise it brings together. Mercury starts with the audience and available material, using imagery, narrative and digital content to create a path to understanding.
Make ideas into usable content.
AI Imagery & Film
Brand films, visuals for technology products and digital moving-image content, shaped around enterprise applications, infrastructure and business ideas.
Branded Content
Build narratives for brand communications, technology launches and business conversations, organising complex content into a coherent expression.
Digital Creativity
Turn technical concepts, brand characters and virtual environments into usable creative assets, with a coherent expression across digital experiences.
Content Production
Connect direction, generation, editing and adaptation, extending a master treatment into channel-specific content.
Value, brought into view.
Four in-house technology communication concepts explore Group narratives, infrastructure communication, application explanations and international exchange. Imagery and writing work together to develop clear content methods.
ORBIT | Connections in the intelligence economy
A concept study connecting galaxy, Earth and digital infrastructure imagery to explore the relationship between AI, trusted data, compute and energy.
Explore the story
PRISM | The physical layers of infrastructure
A visual and content concept study explaining the physical setting of compute through four scales, from campus and server hall to facility detail.
Explore the story
AUREL | From compute to applications
A concept study moving from business tasks to computing resources and deployment conditions, exploring how complex technology topics become clear application discussions.
Explore the story
MARKET | Connecting Asian technology with international markets
A concept study in bilingual technology communication, linking a global perspective, city context and technical material for different markets.
Explore the storyDefine. Create. Produce. Deliver.
Begin with the communication objective, audience and available material. Define the narrative order and visual direction, then organise bilingual writing, imagery and pages. Sources, captions and usage notes support continuing updates.
- 01
Define
Who needs which result?
- 02
Prepare
Which inputs apply?
- 03
Produce
What form should the output take?
- 04
Review
Who reviews, and who continues?
See the decisions behind the work.
From infrastructure to intelligent applications
The ORBIT concept study connects galaxy, Earth, server and campus imagery, creating a clear reading relationship between the Group’s perspective and its business content.
Explore the storyA coherent visual identity for technology
From galaxy identity to infrastructure content, build clear relationships between imagery, writing and source material across the site.
Explore the story
Mercury | Technology Communication Brief
Organise the business question, audience, factual material and visual narrative into a clear content brief.
Explore the storyBring your next story of value into view.
Bring a business question, technical material or a subject that needs to be understood to the next content conversation.